Product design

Too Good To Go: give variable surplus food a clear pickup arrangement

Too Good To Go connects stores with unsold food to consumers who can collect it in person. People choose a nearby Surprise Bag and collect it during the store’s stated window, giving that day’s surplus a destination.

Form your own approach first, then explore the reasoning to check trade-offs and validation you may have missed. There is no single right answer.

01
DESIGN QUESTION

Make pickup time useful before the reservation

You are responsible for a Surprise Bag card in a surplus-food app. Users have variable work schedules and often notice only after paying that pickup is nearly over. The card already has a store name, price, image, address and pickup window.

  1. Task: Change only the card’s information hierarchy and prompts shown before opening details. Do not add location tracking or journey prediction. Submit a card sketch with wording and explain how it presents “Collect 18:00–18:30.”

  2. Deliver and check: Check two readings: someone who can arrive at 18:10 can find the next step, while someone who cannot arrive until 18:40 can recognize before reserving that this bag does not suit them. Do not promise a travel time on the user’s behalf.

Explore the reasoning
  1. Start with the judgment the user must make, then compare the priority of price, address and time.

  2. Use the same card for both arrival times. Check whether the constraint is visible before deciding rather than buried at the end of a description.

  3. Ask someone to repeat the collection conditions. Notice whether they mistake the window for delivery time, then adjust wording and layout.